Coway Birex Hall Opens at CGV Yeongdeungpo Times Square With Motion Beds

Coway opened the ‘Coway Birex Hall’ at CGV Yeongdeungpo Times Square on the 13th and began operating it the same day. The theater is characterized by stretching motion beds installed in every seat. Coway has combined its sleep and relaxation brand Birex with a moviegoing environment to create a space where viewers can experience the products directly. In the industry, companies are continuing to compete for consumer experience time through collaborations with places where users stay relatively long, such as cinemas and hotels. The Birex Hall is drawing attention as a case that naturally links product experience with movie viewing. Source: mk.co.kr