New Balance Opens Running Experience Space at Yeouido Hangang Park With Rental Service

New Balance, the sports brand operated by E-Land World, has opened a running experience space at the E Cruise dock in Seoul’s Yeouido Hangang Park and will provide a rental service, Yonhap News Agency reported. The space is designed for visitors to the Hangang Park area to experience running and is notable as an on-site brand experience service. Yeouido Hangang Park is a downtown area with steady running demand, and the dock location may help the brand expand contact with users through accessible park traffic. Through the space, New Balance is offering both a running experience and brand engagement. Source: yna.co.kr.