Pulix Tests Game IP Food Potential With CookieRun Dessert Pop-Up Products
Published: · Source: mk.co.kr
Food manufacturing platform Pulix has taken part in producing products for Devsisters’ CookieRun dessert pop-up, Cookie & More, which has been operating at Lotte World Mall in Jamsil, Seoul, since the 2nd. The collaboration is a case of turning game character IP into real food products, drawing attention for linking the CookieRun fan base with an offline dessert experience. Pulix handled the product manufacturing needed for the pop-up based on its food production capabilities and said it plans to continue working with companies that own game and character IP. The case shows the potential for content IP to expand into the food category. Source: mk.co.kr
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